Web & App Build - 2019
Sybrillo BrandArchitecture
The Challenge
Sybrillo developed a programmable camera stabilizer: a precision hardware product that needed to feel both technical and accessible. They needed everything: a brand identity that could sit on packaging and pitch decks, a mobile app UI for controlling the stabilizer in the field, and a web presence to drive pre-launch interest. The challenge was building a coherent brand experience across physical product, digital interface, and marketing from scratch.
Research phase: target audience, hardware context, app UI exploration, and brand color system
The Solution
I designed the logo, visual identity system, and brand website as the foundation, then moved into the product interface. The mobile app UI covered stabilizer control, motion path programming, recording modes, and device pairing: functional screens that needed to work under real shooting conditions. I also built a UI component library so the development team could extend the interface consistently.
Functional screens for real shooting conditions
Brand website driving pre-launch interest
UI component library for consistent development
The Outcome
The brand and product interface shipped as a complete, unified system. Packaging, app, website, and marketing materials all speaking the same visual language. The project pushed me from pure brand work into product design territory, designing functional interfaces for a physical device with real technical constraints.